Marketing your concrete construction company may seem like a difficult task as marketing techniques and strategies are constantly changing. However, there are many simple and inexpensive things that you can do to get the word out about your business.
Below, we offer 5 tips for generating buzz about your concrete construction company:
- Use rotating truck magnets to advertise your business.
Construction companies often place the name of their company and phone number on their work trucks. This is a great way to take advantage of free billboard space. You can make this marketing tactic even more effective by using magnetic signs so that you can change up your advertising periodically.
- Create business cards for every team member.
Every member of your construction crew should have business cards, not just the supervisors. Your team is a part of the community and will have plenty of opportunities to interact with others who may need your company’s services in the future. Giving every employee a business card ensures that they can positively promote the company everywhere they go.
- Update your website regularly.
Your company’s website is an important part of your overall marketing strategy. Rather than treating your website like an online brochure, use different elements to highlight your concrete construction company’s strengths. Consider hiring an experienced web designer so that your website looks professional and gives the best first impression.
- Use workplace signage.
This is a simple yet effective way to advertise your concrete construction company. Though it requires an initial investment for signage, using the signs on the jobsite does not require a lot of time or effort. This can be a great way to gain exposure while your team is working on a project.
- Create a referral program with rewards.
Creating a referral program with rewards not only helps you thank your current customers, but also gives them incentive to spread the word about your brand. Rewards can include gift certificates to local businesses or rebates to be used on future projects.
Improve Productivity with Equipment from Somero
The most effective way to gain exposure while marketing your concrete construction company is through word of mouth advertising. Once you have showed your customers the quality of your work, they will be inclined to tell others about your company and the great work that you do.
Somero® helps you make every installation faster and flatter by providing you with innovative equipment that utilizes cutting edge technology. Utilizing Somero concrete equipment on the job site allows you to increase the productivity of your team and quality of your finished product. This ultimately leads to increased customer satisfaction, which can positively impact your word of mouth marketing.